Central Coast News & Reviews

80% of Home Buyers Research Online I remember when I used to sell web pages and tried to convince my clients that the internet even existed.  That was back in 1995, but now the Internet is the most prolific and important aspect of our lives… and it’s here to stay.

I remember when I used to sell web pages and tried to convince my clients that the internet even existed.  That was back in 1995, but now the Internet is the most prolific and important aspect of our lives… and it’s here to stay. 

Over 74% of home buyers used the internet at some point during their home search in 2004, while only 53% used a newspaper.  This is according to a 2004 National Association of REALTORS® “Profile Of Home Buyers And Sellers”.  In fact, some analysts say the figure is even higher with the internet being the single most important channel for home buyers and sellers today. 

The truth is internet home buyers are more affluent and more qualified to buy a home. As for myself, I advise all of my real estate clients to publish information about themselves on internet media as it is a much better way to reach customers nationally since newspapers typically only reach the local markets.  If you really want to sell your real estate then publish it on an internet site like Central Coast Real Estate.